REAL-TIME Predictive Scoring

ProPair Studies

ProPair studies are designed to measure the impact of using predictions in place of fixed rules.

ProPair values are used by marketing and sales orgs to better execute thousands of lead management decisions daily. Predictions typically replace fixed rules built from static analyses, intuition and conventional wisdom.

ProPair will publish studies from time to time to give marketing and sales leaders more information on the benefits of using predictive AI within their functions.