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REAL-TIME Decision Support

ProPair gives you the ability to build, validate, and implement competitively differentiating sales and marketing strategies.

Using production-ready machine learning, ProPair predicts lead values, improves sales agent performance, maximizes sales objectives and optimizes sales activities.

“As you mature as a mortgage lending organization, you need to make better use of your data. We now have ProPair and data in our corner to make smarter decisions with our resources and elevate our lead conversion results.”

Kevin Smith, Senior Technology Manager, Ladera Lending

“ProPair has fundamentally changed how we look at lead distribution. We look back at the days before ProPair and wonder why we used gut instinct and static workflows to make so many important decisions.”

Dan Stevens, VP Mortgage Strategy, NBKC Bank

“We utilize ProPair’s match-and-rank software within Velocify and we’ve experienced tons of success with it. ProPair helps us assign leads properly by isolating the right loan officer to work a lead at the right point in time. The products have given us more clarity into what our strongest lead actually is, rather than just looking at that lead’s source.”

Michael Zerr, VP Consumer Direct Marketing, BNC National Bank
View Case Studies

Trusted by innovative sales and marketing leaders using AI/ML


Leverage one simple integration and get valuable decisions in real-time

ProPair's Simple Integration Process
ProPair's Simple Integration Process
ProPair Rank Logo

Know exactly which leads to focus on and when

Get a real-time predictive lead value ranking system designed to help sales teams prioritize leads, get guidance on follow-up activities, and revisit abandoned opportunities with ProPair RANK.

ProPair Match Logo

Know exactly what sales agents to assign leads to

Use our turnkey ProPair MATCH solution, leveraging historical sales team performance data and machine learning technology, to get leads to sales agents most likely to convert them at optimal times.

Maximize the potential of every lead and every sales agent

Optimize your entire sales operation and equitably distribute leads from top to bottom performers, maximize sales production, and reduce the need and expense of a churning salesforce with ProPair MIX.

Recent Articles

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Lead Scoring: The Ultimate Guide to Understanding and Implementing it for Sales and Marketing

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Guide to Using Decision Support for Executives in Sales and Marketing

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MQL vs SQL: How they’re different and how AI helps us decide

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Your step-by-step guide to implementing AI/ML tools to impact sales

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10 Ways Mismanaged Lead Data Hurts Your Sales Conversions + the ONE Solution You Need to Fix it

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Guide to Predictive Lead Scoring and Why Most Lead Scoring Models are NOT Predictive

What is machine learning?

Machine learning is the sales innovator's strategic differentiator. Its artificial intelligence technology uses algorithms to analyze massive amounts of data and deliver predictions to achieve better business results over time. Get ahead with ProPair's production-ready decision support tools.

Learn More


You're one step closer to increasing sales...

Here it is! Take a few minutes to review this super popular Executive Guide to Machine Learning Enabled Sales and Marketing Operations.

Learn more about machine learning and how you can use it in your sales and marketing operations to get the edge on your competitors.

Download your FREE guide here

Get ahead of your competition

See how many sales you're missing with The ProPair Challenge. Connect with us to run a free 48-hour data analysis using machine learning, where we'll pull lead management data and show you opportunities to improve lead scoring, distribution and conversion.

Try the ProPair Challenge - FREE

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