Optimize Lead Management Decisions with Machine Learning

The ProPair DECISIONS platform uses machine learning to analyze sales agent activity together with lead data to improve lead decisions and maximize conversion rates.

Boost Performance

8-12%

Increase in Close Rates *

Automate and Scale

10MM+

Lead Decisions

Drive Activity

5K+

Sales Agents Helped

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“As you mature as a mortgage lending organization, you need to make better use of your data. We now have ProPair and data in our corner to make smarter decisions with our resources and elevate our lead conversion results.”

Kevin Smith, Senior Technology Manager, Ladera Lending

“We utilize ProPair’s match-and-rank software within Velocify and we’ve experienced tons of success with it. ProPair helps us assign leads properly by isolating the right loan officer to work a lead at the right point in time. The products have given us more clarity into what our strongest lead actually is, rather than just looking at that lead’s source.”

Michael Zerr, VP Consumer Direct Marketing, BNC National Bank

“ProPair has fundamentally changed how we look at lead distribution. We look back at the days before ProPair and wonder why we used gut instinct and static workflows to make so many important decisions.”

Dan Stevens, VP Mortgage Strategy, NBKC Bank

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Join Innovative Market Leaders

Quantify and Scale Strengths

ProPair's technology quantifies individual agent strengths, creating data profiles based on skills, preferences, and tendencies to predict optimal lead profile matches.

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Make Smarter, Objective Decisions

ProPair's technology removes human biases and streamlines current workflows to deliver robust insights and repeatable outcomes.

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Automate and Reduce Waste

Machine learning uses algorithms to analyze all sales behavior and lead attributes to save lost closes and remove lead management inefficiencies.

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ProPair MATCH uses historical loan officer and lead performance data to assign leads to loan officers most likely to convert them at optimal points in time.

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ProPair RANK delivers real-time, dynamic lead conversion probability rankings to drive prioritization, guide follow up, and resurface abandoned opportunities.

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ProPair LAUNCH allows you to train less experienced loan officers with strategic lead assignments aimed at maximizing success for the entire organization.

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Turnkey Integration

Whether you opt for the full platform or an individual product, launching our technology is a simple and painless process. The technology integrates seamlessly into any CRM, lead management, or dialer system including popular applications currently on the market.

“Adding ProPair’s machine-learning technology to our sales strategy has enabled our team of seasoned loan officers to stretch their efficiency and production even further.”

Pat Schlimmer, SVP Originations, NBKC Bank

“We’re seeing groups that have been assigned leads via ProPair have higher conversion rates. For a company our size, that’s a six-figure monthly revenue lift.”

Michael Zerr, VP Consumer Direct Marketing, BNC National Bank

“The data and analytics that are provided are fantastic. ProPair’s platform has broadened our perspective on lead sources and started conversations with downstream providers to improve our investment decisions.”

Michael Peronto, Director of Lead Marketing, Cardinal Financial

“ProPair’s automated, robust platform has given us more clarity into what our strongest lead actually is, rather than just looking at that lead’s source. We are experiencing first-hand how its smart, automated lead handling improves our lead conversion success.”

Eric Garretson, CFO & Fintech Strategy Leader, NBKC Bank

“ProPair has been wonderful to work with. They are whip-smart, dig in deep to understand our business and always present their work in an honest, balanced and transparent fashion. I always get the feeling that our success is their success – we are in this together. I couldn’t recommend them more highly.”

Howard Korey, Director of Strategic Marketing and Customer Experience

The Federal Savings Bank

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What is Machine Learning?

Machine learning applies mathematical equations to specific processes and automatically learns to predict outcomes. The technology relies on algorithms to analyze massive amounts of data and deliver predictions to achieve better business results over time.

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