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ProPair

Elevate Your People

  • Lead Scoring
    • Predictive Lead Scoring
    • Ultimate Lead Scoring Guide
    • Lead Management System Trends
    • Improve Lead Management with AI
    • Optimize Aged Leads
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  • Lead Assignment
    • Harness the Power of AI Lead Distribution
    • Sales Director Lead Routing Guide
    • Lead Distribution Trends
    • Increase Conversions with AI
    • Top 5 Ways ProPair Grows Sales
    • See All Articles
  • Lead Nurturing
    • Improve Sales Funnels and ROI with AI
    • Marketing Director AI and Automation Guide
    • Lead Management Trends
    • Maximize Leads with ProPair
    • AI for Direct Mail Campaigns
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  • Sales Performance
    • Guide to AI Decision Support
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    • Executive Guide to Machine Learning
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REAL-TIME Predictive Scoring

Stop guessing. Work leads with precision. Know what’s going to close and what’s not.

Using production-ready AI, ProPair predicts exactly which leads are likely to close and matches them with the sales agent most likely to close them.

“ProPair has fundamentally changed how we look at lead distribution. We look back at the days before ProPair and wonder why we used gut instinct and static workflows to make so many important decisions.”

Dan Stevens, VP Mortgage Strategy, NBKC Bank

“As you mature as a mortgage lending organization, you need to make better use of your data. We now have ProPair and data in our corner to make smarter decisions with our resources and elevate our lead conversion results.”

Kevin Smith, Senior Technology Manager, Ladera Lending

“We utilize ProPair’s match-and-rank software within Velocify and we’ve experienced tons of success with it. ProPair helps us assign leads properly by isolating the right loan officer to work a lead at the right point in time. The products have given us more clarity into what our strongest lead actually is, rather than just looking at that lead’s source.”

Michael Zerr, VP Consumer Direct Marketing, BNC National Bank
View Case Studies

Trusted by innovative sales and marketing leaders using AI/ML


Leverage one simple integration and get valuable decisions in real-time

ProPair's Simple Integration Process
ProPair's Simple Integration Process
ProPair Rank Logo

Know exactly which leads to focus on and when

Get a real-time predictive lead value ranking system designed to help sales teams prioritize leads, get guidance on follow-up activities, and revisit abandoned opportunities with ProPair RANK.

ProPair Match Logo

Know exactly what sales agents to assign leads to

Use our turnkey ProPair MATCH solution, leveraging historical sales team performance data and machine learning technology, to get leads to sales agents most likely to convert them at optimal times.

Maximize the potential of every lead and every sales agent

Optimize your entire sales operation and equitably distribute leads from top to bottom performers, maximize sales production, and reduce the need and expense of a churning salesforce with ProPair MIX.

Recent Articles

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The Ultimate Guide to Building and Maximizing Your Sales Process + How AI Will Help

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Maximize aged leads with prioritization and data using AI lead nurturing to dissolve challenges

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Align Marketing and Sales Collaboration to Grow Business Using Your Lead Management System

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Improve Sales Performance: 12 Strategies for a Winning Sales Culture + 5 AI Tools for Proactive Lead Management

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Shorter Mortgage Sales Cycle: Smart Sales Director Strategies, Upgrades, and Tools

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Personalization and Segmentation: Boost Conversion Rates and Customer Satisfaction with Intelligent Lead Nurturing

What is machine learning?

Machine learning is the sales innovator's strategic differentiator. Its artificial intelligence technology uses algorithms to analyze massive amounts of data and deliver predictions to achieve better business results over time. Get ahead with ProPair's production-ready decision support tools.

Learn More


You're one step closer to increasing sales...

Here it is! Take a few minutes to review this super popular Executive Guide to Machine Learning Enabled Sales and Marketing Operations.

Learn more about machine learning and how you can use it in your sales and marketing operations to get the edge on your competitors.

Download your FREE guide here

Get ahead of your competition

See how many sales you're missing with The ProPair Challenge. Connect with us to run a free 48-hour data analysis using machine learning, where we'll pull lead management data and show you opportunities to improve lead scoring, distribution and conversion.

Try the ProPair Challenge - FREE

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