Predictive lead assignments provide a clear path to improved performance maximizing your return on investment (ROI) from sales and marketing efforts. Many businesses invest heavily in acquiring leads but still struggle to make the most of their investments. Predictive lead assignment technology can change that by helping your sales team convert more leads, ultimately boosting your ROI.
Curious about how to boost ROI with predictive lead assignments? Schedule a Demo to see it in action.
Our clients report anywhere from a 10% to 50% improvement in performance when they start using predictive lead assignments. Most recently, in a Q2 2024 study, we observed a 46% increase in lead conversions for a control vs. test group using this technology.
How Does Predictive Lead Assignment Improve Sales ROI Optimization?
The process is straightforward. Whether you spend a few dollars or over $100 per lead, a 10%, 20%, or even 30% lead conversion improvement can significantly boost your ROI.
Want to see how predictive lead assignments can enhance your ROI? Read more about Predictive Lead Assignment here.
Here’s How It Works:
- Current Spending on Leads: Most businesses allocate a substantial portion of their marketing budget to acquiring new leads. Every lead comes with a cost, whether it’s a few dollars or hundreds of dollars per lead.
- Improvement in Lead Conversion: By using predictive lead assignments, you rely on data-driven insights to match the right leads with the right sales reps. This simple adjustment can lead to as much as a 50% improvement in lead conversion.
- Small Cost, Big Gains: While there may be a small increase in cost per lead with predictive lead assignments, this is negligible compared to the increased revenue from converting more leads.
For example, if you’re spending $100 per lead and currently converting 10% of your leads into sales, predictive lead assignments can increase that conversion rate by 10%, 20%, or more. Even a 10% lead conversion improvement can result in significant revenue gains, far outweighing the small additional cost of using predictive lead assignment technology.
Predictive Lead Assignments Are Easy to Implement
Many businesses know they can boost ROI with predictive lead assignments, but aren’t sure where to start. That’s where we come in. We help you run a test and control group to demonstrate the actual improvement in lead conversions. From there, the data-driven ROI makes it easy to implement predictive lead assignments across your entire sales team.
Once you start using predictive lead assignments, the results speak for themselves. You can confidently show your team and stakeholders that you’re getting sales ROI optimization from every lead.
