We’re thrilled to share the results of our Q2 2024 Impact Study! Over the last few quarters, we’ve been tracking the performance of predictive lead assignments compared to standard methods. This quarter’s findings are our most impressive yet, with a 46% increase in conversion rates when using predictive lead assignments.
Curious about how AI-powered sales can increase your profitability? Schedule a Demo to see how ProPair’s AI can drive results for your team.
What We Studied
The study analyzed 390,000 lead records across several clients, standardizing the lead conversion rates for consistency. This approach allows us to compare performance across a broad customer base, providing a reliable aggregate number. While results varied among clients, the average improvement was substantial.
Our consistent methodology ensures that these insights are accurate and actionable for businesses across industries.
Key Findings: 46% Improvement in Conversion
The standout result this quarter is a 46% improvement in conversion rates when switching from standard lead assignment to predictive lead assignment. This marks the highest performance improvement since we began these studies. For context, the previous quarter showed a 15% improvement, and the one before that reflected a 12% increase.
This notable increase is attributed to recent adjustments to our recommendation engine, alongside our clients’ growing expertise in utilizing these insights effectively.
Interested in optimizing your lead sources and improving conversions? Learn more about Predictive Lead Scoring and AI-powered sales.
How We Run the Study
To ensure accuracy, we use a control group/test group methodology. In this approach, 25% of the leads were assigned using standard methods (control group), while 75% were assigned using predictive lead assignments (test group). This direct comparison allows us to quantify the real impact of predictive assignments.
Our robust methodology guarantees reliable and replicable results giving clients valuable insights to enhance their sales processes.
Check Out the Full Report
The full Q2 2024 Impact Study is available for download on our website. It’s a concise, one-page read, providing clear insights into how these findings can benefit your business. If you have questions, we’d be happy to discuss how we collect and analyze this data.
