ProPair

Elevate Your People

Faced with thousands of inbound leads, sales teams are overwhelmed with the sheer volume of activity necessary to drive results. That can lead to suboptimal follow up and nurturing activity as decisions are left to individual agents or gut instinct.

ProPair RANK is a real-time lead conversion probability ranking system customized to your organization and designed to help sales teams manage lead prioritization, guide follow-up and revisit abandoned opportunities.

Focus Sales Efforts

Prioritize lead assignments and focus sales efforts on the right leads.

Build A System

Analyze a multitude of lead attributes at scale and without bias.

Save Time & Money

Improve nurturing and follow-up activities with data-driven insights.

How It Works

Inbound leads have unique attributes that make them valuable at a given point in time relative to others and relative to others in your existing sales queue. Our lead conversion probability ranking tool, RANK, allows you to focus your sales efforts on leads that are more valuable at a given point in time. RANK can be dynamically utilized throughout the lead lifecycle and used to support strategic lead re-assignments periodically.

What People Are Saying

“Working with the ProPair team we are now able to understand our lead flow, forecast banker performance, and are looking forward to delivering the right lead to the right banker in real time.”

Richard Hirsch, SVP, Marketing, Paramount Bank

“As you mature as a mortgage lending organization, you need to make better use of your data. We now have ProPair and data in our corner to make smarter decisions with our resources and elevate our lead conversion results.”

Kevin Smith, Senior Technology Manager, Ladera Lending

“ProPair has been wonderful to work with.  They are whip-smart, dig in deep to understand our business and always present their work in an honest, balanced and transparent fashion.  I always get the feeling that our success is their success – we are in this together.  I couldn’t recommend them more highly.”

Howard Korey, Director of Strategic Marketing and Customer Experience
The Federal Savings Bank

“Adding ProPair’s machine-learning technology to our sales strategy has enabled our team of seasoned loan officers to stretch their efficiency and production even further.”

Pat Schlimmer, SVP Originations, NBKC Bank

“ProPair has fundamentally changed how we look at lead distribution. We look back at the days before ProPair and wonder why we used gut instinct and static workflows to make so many important decisions.”

Dan Stevens, VP Mortgage Strategy, NBKC Bank

“ProPair’s automated, robust platform has given us more clarity into what our strongest lead actually is, rather than just looking at that lead’s source. We are experiencing first-hand how its smart, automated lead handling improves our lead conversion success.”

Eric Garretson, CFO & Fintech Strategy Leader, NBKC Bank

“We’re seeing groups that have been assigned leads via ProPair have higher conversion rates. For a company our size, that’s a six-figure monthly revenue lift.”

Michael Zerr, VP Consumer Direct Marketing, BNC National Bank

“The initial setup time and process for ProPair was fast and easy. It only required someone with admin credentials and a decent knowledge of our lead management system (in our case Velocify) to help with minor items as the ProPair team did most of the heavy lifting. Relative to other recent software projects, this was a quick and painless process!”

Michael Zerr, VP Consumer Direct Marketing, BNC National Bank

“The data and analytics that are provided are fantastic. ProPair’s platform has broadened our perspective on lead sources and started conversations with downstream providers to improve our investment decisions.”

Michael Peronto, Director of Lead Marketing, Cardinal Financial

Launching ProPair was a simple and painless process. The team enabled us to focus on our primary responsibilities while asking very little from us to implement their platform and begin adding value quickly.

Nick Kennedy, Marketing Analyst, Cardinal Financial

Implementation of the ProPair platform into our lead management system (Velocify) was plug and play. I was able to handle the implementation without having to use IT resources.

David Hay, VP Marketing, Lending.com

ProPair Insights

Get ahead of your competition

See how many sales you're missing with The ProPair Challenge. Connect with us to run a free 48-hour data analysis using machine learning, where we'll pull lead management data and show you opportunities to improve lead scoring, distribution and conversion.

Try the ProPair Challenge - FREE