What's in this article?
Here’s the truth:
Everyone says AI improves sales—but what does that actually look like on the ground? Skepticism is healthy. What matters is proof.
Predictive scoring works when it’s built on your data, embedded in your workflow, and tracked against your outcomes. Here’s what real sales teams are seeing.
What Predictive Scores Are Designed to Do
At the core, ProPair’s model delivers three scores:
- RANK: Conversion likelihood
- MATCH: Optimal rep for the lead
- SCORE: Follow-up urgency based on timing and engagement
These values are generated and updated automatically—built from your historical outcomes, not generic benchmarks.
Real Results from Real Teams
1. Mortgage Lending Team
- Switched from territory-based routing to MATCH-based assignment
- Result: +36% increase in funded loan volume in 60 days
- Bonus: Improved lead equity across reps and reduced rep burnout
2. B2B SaaS Sales Org
- Used RANK to prioritize demo follow-ups
- Result: +31% lift in demo-to-close rate
- Bonus: Shorter sales cycles and higher pipeline accuracy
3. National Lead Buyer in Fintech
- Implemented SCORE to guide SDR timing
- Result: 70% fewer dials per conversion
- Bonus: Clearer insights into which sources produced high-quality leads
The Key to Success? Activation
Teams that win with predictive scores:
- Prioritize reps’ daily queues by RANK
- Route leads by MATCH, not just rotation
- Trigger outreach and cadences based on SCORE
The difference isn’t just the model—it’s how deeply it’s embedded in your sales rhythm.
How to Track If It’s Working
Metrics to monitor include:
- Conversion rate by score tier
- Rep performance by MATCH alignment
- Time-to-contact vs. SCORE urgency
- Lead source ROI mapped to RANK distribution
You’ll quickly see if your top-scoring leads are producing top-tier results.
Want to See What Predictive Scoring Could Do for You?
Request a 48-Hour Data Analysis
We’ll show you your real-world score impact—before and after adoption—and map out how predictive scoring can lift your sales outcomes.
Internal Reading Links
- How Predictive Lead Assignment Drives Major Sales Conversions
- The ROI of Switching to Predictive Lead Assignment
- How Predictive AI Helps Companies Make Better Use of Sales Data
