Perfect Your Mortgage Lead Scoring and Sales Process with Intelligence Technology
All leads are not created equal, especially in the mortgage industry. After mortgage lead generation …
Machine Learning in Mortgage Sales — What FIs Should Know
AI and machine learning may not be top of mind when you’re thinking about how to grow your mortgage …
Fluctuating Mortgage Rates Compel Consumer Direct Lenders to Pursue Sales Innovation
Data from Mortgage Bankers Association indicates that mortgage applications decreased 5.1 percent in …
ProPair’s Transformation: A New Website for an Evolving Platform
ProPair officially turns five this year, but the evolution of where the product platform stands …
ProPair’s Machine Learning Platform Expands
Since 2016, ProPair has been helping consumer direct mortgage lenders execute predictive decisions …
ProPair Awards Top Performing Loan Officers
As part of our mission to support the sales efforts of our consumer direct mortgage lender partners, …
3 Machine Learning Use Cases for Consumer Direct Mortgage Sales
Opportunity exists today to make machine learning technology an integral and differentiating element …
Machine Learning: An Overview for Consumer Direct Lenders
Machine learning has become the buzzword in virtually every industry that is looking to leverage …
Mortgage Industry Lead Management Insights
We’ve learned much of what we think is true about lead and loan officer performance, is true a lot …
3 Overlooked Factors in Mortgage Lead Assignment
The two most common methods of assigning salespeople to leads are top-to-top and random …