Dynamic Lead Ranking: Inside ProPair’s Latest Product Enhancement
Prioritizing when and why to engage a specific lead is a pain point every sales team faces. The key …
ProPair Expands Customer Focus with Jennifer Duld as Director of Customer Success
The ProPair leadership team is excited to welcome Jennifer Duld as Director of Customer Success to …
ProPair’s Automation Drives More Efficient Lead Nurturing
In today’s changing market, sales teams must equip themselves with technology that can automate …
Perfect Your Mortgage Sales Process with Lead Intelligence Technology
All leads are not created equal, especially in the mortgage industry. Inefficient lead handling …
Machine Learning in Mortgage Sales — What FIs Should Know
AI and machine learning may not be top of mind when you’re thinking about how to grow your mortgage …
Fluctuating Mortgage Rates Compel Consumer Direct Lenders to Pursue Sales Innovation
Data from Mortgage Bankers Association indicates that mortgage applications decreased 5.1 percent in …
ProPair’s Transformation: A New Website for an Evolving Platform
ProPair officially turns five this year, but the evolution of where the product platform stands …
ProPair’s Machine Learning Platform Expands
Since 2016, ProPair has been helping consumer direct mortgage lenders execute predictive decisions …
ProPair Awards Top Performing Loan Officers
As part of our mission to support the sales efforts of our consumer direct mortgage lender partners, …
3 Machine Learning Use Cases for Consumer Direct Mortgage Sales
Opportunity exists today to make machine learning technology an integral and differentiating element …