What's in this article?
Here’s the truth:
ProPair doesn’t just assign leads—it predicts outcomes. While traditional systems follow rules, ProPair learns from your data and evolves with every closed deal.
Our predictive engine analyzes real-time signals and historical sales data to route each lead to its highest probability match. Here’s how it works.
Step 1: Learning From Historical Outcomes
It starts with your CRM data:
- Which reps close which types of leads
- What timeframes drive contact and conversion
- Which sources perform at each funnel stage
- What behaviors lead to wins—or losses
The model ingests this data and trains itself on patterns that human logic can’t see.
Step 2: Scoring Every Lead Across Three Axes
Every incoming lead is scored in real time on:
- RANK: Overall likelihood to convert based on fit and past outcomes
- MATCH: The best-fit rep to handle that specific lead
- SCORE: Urgency to follow up, based on timing, activity, and decay patterns
Together, these scores determine how leads are prioritized and routed.
Step 3: Real-Time Decisioning
As soon as a lead enters your system, ProPair:
- Pulls its historical pattern profile
- Cross-references it against your active rep pool
- Assigns it to the rep with the best conversion probability
- Updates rep queues and prioritizes based on SCORE
All of this happens automatically—without slowing down your CRM or your reps.
Step 4: Continuous Model Improvement
The model learns daily. Every lead outcome (won, lost, ignored, aged) is fed back in to retrain the system:
- Routing logic adjusts with every interaction
- MATCH scores recalibrate as rep performance shifts
- RANK gets sharper with every cycle
The more you use it, the better it gets.
Why It Outperforms Rule-Based Systems
- No hard-coded logic—models adjust to reality
- No one-size-fits-all reps—assignments reflect actual rep strengths
- No delays or bottlenecks—scoring happens as leads come in
ProPair routes with intelligence, not assumptions.
Want to See How the Engine Performs With Your Data?
Request a 48-Hour Data Analysis
We’ll plug your historical data into our engine and show exactly how predictive routing would improve assignment precision—and boost performance across your team.
Internal Reading Links
- How Predictive Lead Assignment Drives Major Sales Conversions
- Why Predictive Lead Assignment Outperforms Fixed Rules
- The ROI of Switching to Predictive Lead Assignment
