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Predictive AI That Optimizes Every Step of the Sales Funnel
Mortgage lenders generate thousands of leads each month—yet most fail to convert due to outdated lead prioritization, generic follow-up, and manual sales processes. ProPair’s predictive AI platform changes that by scoring and ranking leads in real time based on actual conversion behavior.
With machine learning models built on your historical data, ProPair enables sales teams to focus on the right leads, with the right actions, at the right time.
The Conversion Bottleneck: A Data Problem, Not a Lead Problem
Most marketing and sales teams rely on static lead scoring or rep instinct to work leads. But that results in:
- Delayed follow-up
- Misaligned priorities
- High agent workload with low conversion impact
Symptoms of Poor Lead Optimization
- High no-contact rates
- Aging leads with no engagement plan
- Sales teams overwhelmed by low-quality prospects
How ProPair Drives Conversion Uplift
ProPair’s platform uses your existing CRM, LMS, and dialer data to:
- Score each lead’s likelihood to convert
- Match leads to agents most likely to close them
- Guide next-best actions based on past success
Platform Components:
- MATCH: Assign leads to top-converting agents
- RANK: Prioritize based on real-time conversion probability
- SCORE: Identify deal-ready signals and intent
Use Case #1: Prioritize Lead Follow-Up
With ProPair, reps see exactly which leads to work first and how to engage them. No more working in order or going by feel.
Result:
- 20-40% increase in engagement from high-value leads
- Less time wasted on low-potential prospects
Use Case #2: Improve Nurture and Timing
Sales reps often miss the best moment to follow up. ProPair’s AI tells you when and how to reach out to maximize response likelihood.
Result:
- Improved conversion cadence
- Higher speed-to-contact with quality leads
Use Case #3: Unlock the Value of Aged Leads
Your database is full of old leads that could still close. ProPair refreshes lead scores weekly to detect renewed buying intent or re-engagement signals.
Result:
- 15% increase in closed loans from “dead” leads
- Recovery of marketing spend already invested
Why ProPair Works
- Custom models for your business
- Real-time values delivered to your CRM or dialer
- Models update monthly with new outcomes
Integrates in <3 weeks with Salesforce, Velocify, HubSpot, and others. Typical customers see value from the very first lead.
See What You’ve Been Missing
Let us analyze your lead data and show you where conversions are being lost—and what ProPair could recover.
Stop working your lead queue blindly. Let AI prioritize your next move.
Schedule Your Free Conversion Analysis
Discover how predictive lead conversion optimization can:
- Increase closings by up to 40%
- Improve follow-up productivity
- Cut lead waste and contact costs
