In today’s changing market, sales teams must equip themselves with technology that can automate manual processes that waste time, money and energy. Overcoming these all too common hurdles requires technology that can automate lead analysis to inform teams how and when they should nurture specific leads.
Managing the sheer volume of leads continues to be a major pain point for any sales team. Automated lead analysis technology is designed to help teams overcome that challenge by providing a data-driven approach.
Addressing these pain points became the inspiration for ProPair Dynamic RANK. Its machine learning technology is used throughout the lead lifecycle to help sales teams focus on leads that are more valuable at a given point in time based on data-driven insights.
ProPair’s Dynamic RANK offers a real-time ranking engine that can automatically generate periodic changes in lead status. This conversion probability ranking system empowers sales and marketing teams with information to signal conversion or nurturing opportunities.
There are also opportunities to use this technology to provide communication alerts about when the rank of a lead changes. These alerts indicate when a specific lead needs more focus, or when it should be assigned to an ongoing nurturing process.
Dynamic RANK informs when sales teams should jump on a specific lead, and also guides how those leads should be followed up with. This process even accounts for leads not yet to convert, allowing sales teams to better understand which leads need to be nurtured over time. By applying the power of automation, this product helps sales and marketing teams better understand the best timing to launch their lead nurturing communication strategies.
Ready to learn how you can enhance your lead nurturing process through automated, dynamic machine learning technology? Connect with our team today.