What's in this article?
Since 2016, ProPair has been helping consumer direct mortgage lenders execute predictive decisions around managing, prioritizing and assigning leads. Over the last five years, we’ve worked with our customers to address their needs and added capabilities to the ProPair DECISIONS platform.
Our product suite includes MATCH, RANK, LAUNCH, and ACCESS to help mortgage teams make better, objective decisions across the entire lead conversion lifecycle —removing long-standing inefficiencies from lead management approaches.
The Evolution of ProPair: Embracing Changing Markets
What started as a single feature to improve the lead/loan officer matching process has evolved into a robust, comprehensive product platform. As the consumer direct mortgage industry has embraced innovative technologies, ProPair has ridden that wave, working directly with our customers to bring automated, data driven decisions to lead management.
Our mission to optimize the entire lead conversion lifecycle started with our cornerstone product offering, ProPair MATCH, designed to amplify team strengths and improve lead assignments. ProPair MATCH leverages machine learning technology to analyze historical agent performance data to get the right leads to the right agents. By replacing manual workflows with automated data science, ProPair MATCH empowers sales teams with data-driven lead assignments to maximize conversions.
Adapting to the Market: Prioritizing for Busy Sales Teams
The next piece in the lead management puzzle is knowing how to predict the value of a lead, and to then prioritize relative effort. Approaches relying solely on instinct weigh down experienced sales teams, particularly as they look to scale or compete in more challenging markets.
Faced with thousands of inbound leads, sales teams are overwhelmed with the sheer volume of activity necessary to drive results. That can lead to suboptimal follow up and lead nurturing activity as decisions are left to individual agents or gut instinct. Knowing how to prioritize and focus sales efforts based on the strength of each individual lead becomes critical.
These pain points became the inspiration for ProPair RANK. This real-time lead ranking application is designed to help sales teams manage lead prioritization and strategic lead reassignment, guide follow-up and revisit abandoned, high-value opportunities. The product is used throughout the lead lifecycle and helps sales teams focus on leads that are more valuable at a given point in time.
As we looked to further leverage strategic assignments to optimize lead spend, we developed ProPair LAUNCH. This tool allows sales and marketing leaders to set new team members up for success with strategic lead assignments. It takes time for new sales agents to get comfortable selling in new environments. Yet, many organizations continue to assign their most valuable leads to new team members. LAUNCH enables new team members to build confidence while the rest of the sales organization continues to focus on the most valuable leads.
Making It Your Own: Supporting Sales with Customized Data Insights
Optimizing lead management is also about supporting sales teams with actionable data insights.ProPair also supports sales teams through ProPair ACCESS — a real-time reporting and analysis tool to deliver visibility into lead and agent performance. This tool analyzes customer sales and marketing data and activity to support and assess loan officer performance.
Demand for technology that relies on powerful, automated, predictive data applications has propelled the ProPair vision in the past five years and our platform will continue to adapt with our client’s needs. Our platform is a direct reflection of the challenges and opportunities we encounter in working closely with sales and marketing leaders in the consumer direct mortgage industry – our customers!
Moving into 2021, as mortgage loan origination shifts to increased purchase activity, it’s even more important for lenders to capture every opportunity and to automate and optimize how leads are handled. ProPair’s applications will keep more of your prospects from closing loans with competitors and keep your lead conversion engine running at peak performance.
Reach out to learn more and explore how to put the ProPair DECISIONS platform and real-time machine learning applications to work for your organization. Connect with us today.