ProPair officially turns five this year, but the evolution of where the product platform stands today dates back to a unified vision formed nearly a decade ago by founders Ethan Ewing and Devon Johnson. The goal was to maximize direct sales and marketing team strengths through the power of big data. Today, we’re taking another step towards better serving the consumer direct mortgage industry.
To fully reflect how ProPair has grown since inception, its new website optimizes the many ways in which a consumer direct lender can get the most out of their lead data investments by leveraging machine learning technology. Built from incorporating meaningful feedback from their customers, ProPair has evolved from a single feature product to improve the lead/loan officer matching process into a full suite of products to optimize the entire lead management process. ProPair’s new website showcases the full platform capabilities: lead prioritization, ranking, nurturing and team performance enhancements.
“We want to drive the consumer direct mortgage industry forward, and our latest platform advancements reflect where the industry is headed. The evolution of our platform has been born out of market demand and great insight from our customers who have embraced how to leverage better technology to transform their entire lead management process,” said co-founder and CEO, Ethan Ewing.
ProPair’s website is designed to continue educating the consumer direct mortgage industry through customer success stories, educational materials about the benefits and use cases of machine learning, and insights from industry experts. The new website is aimed at helping more sales and marketing leaders embrace this technology and fully understand how to maximize their investment in lead data.
ProPair’s DECISIONS Platform, which is reflected in the revamped website, now encompasses:
- ProPair MATCH: A turnkey solution that leverages historical loan officer performance data to assign leads to the agents most likely to convert them at optimal points in time.
- ProPair RANK: A real-time, dynamic lead conversion probability ranking tool that recommends lead prioritization, guides follow-up activities and resurfaces abandoned opportunities.
- ProPair LAUNCH: A training tool that delivers strategic lead assignments to support the training of new agents whilst maximizing success for the entire organization.
High demand for technology that relies on powerful, automated, predictive data analysis has propelled the ProPair vision far beyond the initial product features. The full capabilities of this platform reflect years of work with early adopters of this technology, and our many customers along the five-year journey. The ProPair founders have continued to evolve the platform to meet the demands they are hearing directly from sales and marketing leaders in the consumer direct mortgage industry.
The platform has evolved drastically, even in the past year, because of what ProPair has been able to do with machine learning applications to change the way people think about lead management. The evolution has been born out of necessity because of the volume of leads in the industry. Moving into 2021, the need will be even greater as mortgage loan origination shifts to increased purchase activity. ProPair’s website reflects that evolution by showcasing how its platform transforms every aspect of the lead conversion journey.
“Lenders need to know that simple machine learning products can help them quickly solve fundamental issues weighing down their business. ProPair is here to help educate company leaders about how machine learning can act as a supplement to their expertise and help them better compete in the market. Our platform has evolved to provide an efficient lead management process that can be executed and monitored in an automated and systematic way. We look forward to serving the market better with this renewed vision,” said co-founder, CTO, and chief data scientist, Devon Johnson, Ph.D.
