Case Studies
15% More Closings from Leads You Already Own: The AI-Driven Recovery Strategy
You don’t need more leads. You need to convert the ones you’ve already paid for. Right now, your CRM is sitting on a goldmine of overlooked, under-engaged, and misrouted leads. Most sales teams write these off as “cold.” But predictive AI sees something different: opportunity. In 2025, top-performing revenue teams are squeezing up to 15% …
Why Lead Quality Beats Speed-to-Lead in 2025: Data from 10M+ Interactions
For years, sales leaders have lived by one mantra: Speed wins. “Call the lead in under 60 seconds.”“First to respond gets the deal.”“Speed-to-lead is everything.” And while response time still matters, new data shows it’s no longer the kingmaker. In 2025, lead quality now beats speed-to-lead—especially in high-volume, high-stakes verticals like lending, B2B SaaS, and …
How Mortgage Lenders and Insurance Market Leaders Are Using Predictive AI to Outperform Their Peers — And How You Can Implement the Same Turn-Key Solutions
The AI Arms Race in Mortgage and Insurance Mortgage and insurance sectors are no longer playing catch-up — they’re leading innovation by deploying predictive AI at scale. Between 2024 and 2025, these industries have seen a rapid transformation. Leaders like Rocket Mortgage, GEICO, and Allstate have harnessed AI to optimize operations, enhance customer experience, and …
Unlock Higher Conversions with AI Mortgage Lead Scoring
Predict Which Mortgage Leads Will Convert Mortgage lenders and lead aggregators are sitting on a goldmine of first-party data. Yet, many still rely on outdated rule-based systems or gut instincts to score and assign leads—resulting in wasted marketing spend, missed opportunities, and underperforming sales teams. ProPair’s AI-powered lead scoring platform transforms your CRM and lead …
ProPair Q2 2024 Impact Study: 46% Boost in Lead Conversion with Predictive Lead Assignments
Discover how ProPair’s Q2 2024 Impact Study found a 46% boost in lead conversion using predictive lead assignments. Learn how AI can optimize your sales process.
NBKC Turns to ProPair for Mission-Critical Innovation
NBKC has been a top-rated lender by its customers for well over a decade. Like all successful consumer direct mortgage lenders, NBKC relies on a steady flow of new leads for its loan officers, either from their loan portfolio or third-party sources (i.e LendingTree, Zillow). Each new lead is different from the one before; homebuyers …
ProPair’s Lead Conversion Tech Helps Mortgage Lender Boost Closing Rates
There are two schools of thought for mortgage lead management. There’s the old school philosophy of manually setting up lead handling workflows to manage purchased lead assignments and prioritization. Then, there’s the tech-driven approach built with data science to navigate the process with automated, unbiased, and deeper intelligence. Uncovering the keys to closing more leads …
ProPair’s Machine Learning Delivers Game-Changing Revenue
For Kansas-based BNC National Bank, a home loan and mortgage refinancing institution, successful lead assignment is driven by evaluating real-time metrics and coupling those findings with company-wide and individual performance numbers. They rely on ProPair’s machine-learning technology to evaluate layers of data in real time, effectuating the highest conversion rate possible for their purchased leads. …
Get ahead of your competition
See how many sales you’re missing with The ProPair Challenge. Connect with us to run a free 48-hour data analysis using machine learning, where we’ll pull lead management data and show you opportunities to improve lead scoring, distribution and conversion.